︎   Google Science Fair







Google Science Fair, a global STEM-based competition for 13-18 year old students, ignited students’ passion for science, grew their confidence, and helped them envision a better world.

My team at Instrument collaborated with Google along the entire journey in 2018 to re-launch a more accessible, inclusive, and intuitive brand and product experience—reaching a significantly broader audience and increasing participation by 100%.










Reshaping the brand

We extended Google Science Fair's brand—including voice and tone, illustration, and a digital design system—to build a framework that guided us through the creation of the marketing website, educational resources, and a revamped student submission tool.




BRAND COLLAGE





Storytelling and content

To highlight past participants and make them relatable to future applicants, we poured through hundreds of past projects to curate and create a content series that artfully told behind-the-scenes stories in a flexible framework—designed to easily create future narratives.




FEATURED STORY THINGS






A global, accessible system

From brand to product, we considered the unique needs and perceptions of a global market. To create seamless content for all users, everything we designed had to account for 15 languages and meet WCAG AA requirements.



STYLEGUIDE/LANGUAGES





User experience

After auditing the successes and failures of previous years, we learned that students felt intimidated and struggled to submit valid, completed projects. So, we evolved the core product feature set and redesigned the user experience, utilizing prototyping and student testing to validate our hypotheses and resolve key pain points.










We added new features like rich content entry and autosave to give students more control without the fear of losing work along the way.

We provided both students and educators contextual guidance and materials for help every step of the way.
CLOSE-UP UI HERO







I worked cross-discipline as Design Director with these fine folks from Instrument and Google
 
Design
Cameron Cooper
Daniel Moreno
Jack De Caluwé
Julie Rose
Junko Maegawa
Martha Koenig
Sunny Eckerle
Thomas Charlet
Yuriko Zubia


Strategy
Jason King
Karan Patel
Engineering
Brian Hefter
David Brewer
Jeremie Carlson
Jonathan Streater
Brandon Gray

Production
Andrew Barden
Jonathan Creech
Nicholas Dahl
Olivia Harri
Laura Nichols

Mark