Sean J Klassen


Hello, my name is Sean. I’m a creative director, designer, and musician. On weekdays, I helm the creative discipline at Mercury where I help teams connect the dots between brand, product, and marketing across all mediums. On nights and weekends, I make arcane pop music under the name Former Lives.


I’m driven by an endless curiosity for our world and its potential. My background in sociology strengthens my understanding of people, how we think, and how our environments affect how we show up in the world — including the workplace.
   I aim to foster inclusive environments where the best ideas drive progress, not the most powerful voices in the room. Where we can collaboratively create work that makes us proud, sustainably.


Previously, I was creative director at Instrument, directing and managing designers and writers on a team that helped Google improve their brand and products, communicate philanthropic initiatives, and define a strategic vision for the future. My work there earned patents for AI design innovations.
   I also care deeply about providing mentorship and new opportunity. I designed Instrument’s first company-wide internship program and a recurring community outreach program with public schools in Portland, OR.


Before that, I co-founded Legwork, a creative studio inspired by the DIY spirit of bands like Fugazi, and cut my teeth working at a variety of agencies and startups.
   I’m always up for a good conversation, so please reach out if you’re interested in chatting or learning more about me.