︎   Osmosis









Osmosis was a project with Google to develop a UX framework for machine learning powered experiences. Focusing on capabilities about 3 years out, we worked with the team to define the framework and articulate it to the wider organization—including company leadership.










Rebranding
We aspired to make Google Science Fair more approachable and inclusive. Inspired by a range of STEM disciplines and diverse perspectives, we utilized a plethora of colors and shapes to represent the power that comes from bringing ideas together to create something new and greater than the sum of their parts.

We changed the way we talked about the competition. Instead of glorifying winning ideas and heroing the winners, we took a more editorial direction to unpack participant’s personal stories and make them more approachable.










A new platform
We reimagined the project creation and submission experience—providing step-by-step guidance and resources for both students and educators.

We added new features like rich content entry and autosave to give students more control without the fear of losing work along the way.

We created new ways for students to collaborate with peers, get guidance from mentors, and share with friends and family.










6 stages
15 languages

In everything we designed, we had to keep 15 languages in mind so that nothing was lost in translation. Our implementation for every stage of the program (from teasing the start date to announcing the winners) had to account for things like text varying in length and right to left presentation.









WCAG AA Compliant
Something about accessibility.

Oh, and we even threw in a hidden nod to curiosity by creating an interactive logo (yup, it’s accessible too).









Results
100% increase in registrations
Diversity of projects across STEM disciplines—especially computer science and machine learning.
Entries from 109 countries







I acted as Design Director with this amazing crew.

Cameron Cooper
Daniel Moreno
Jack De Caluwé
Julie Rose
Junko Maegawa (Google)
Martha Koenig
Sunny Eckerle
Thomas Charlet
Yuriko Zubia


And worked cross-discipline with these folks.

Strategy
Jason King
Karan Patel

Engineering
Brian Hefter
David Brewer
Jeremie Carlson
Jonathan Streater

Production
Andrew Barden
Jonathan Creech
Nicholas Dahl
Olivia Harris (Google)