The Backstory

I’ve long been obsessed with the tension between technology and humanity. Technology is what enabled us to evolve as a species and essentially dominate the planet. Ironically, it might also be what destroys us.
        My fascination with this tension has drawn me to countless books on anthropology, science fiction movies, and obviously design. But probably more than anything else, it has influenced my taste in music. And that’s where the original inspiration came from.






Depeche Mode using The Source

Original inspiration came from this 1981 synth  logo and packaging






One of my favorite musicians is Jason Lytle. He has a fantastic ability to combine traditional stringed instruments like acoustic guitars and pianos with digital instruments like synthesizers and drum machines. Similar juxtapositions also carry across to many of his lyrics. He sings about things like broken appliances left in national forests and sad, lonely robots named Jed.
        This is a typeface that plays off of these same tensions of humanity vs. technology—aptly named after Jason’s song called Jed’s Other Poem (Beautiful Ground). And what better name for a font that looks like all of it’s descenders have fallen down. Lower than ground. Beautiful ground.










Watch the video for the aformentioned song